Matthew Smith – Founder of Steel Frame Socials

I started Steel Frame Socials to help skilled tradesmen and local businesses grow their reputation and win more work online. I use my experience in PPC, SEO, social media management, and content creation to make sure your business stands out and attracts the right kind of customers.

I’m certified in digital marketing, SEO, and social media management through HubSpot Academy, and I’ve worked with eCommerce brands, digital marketing agencies, and recruitment firms giving me a well-rounded understanding of how to create marketing that actually delivers results.

In a previous role, I helped increase bookings for premium Airbnb properties by improving their online visibility and content strategy showing how smart marketing and the right keywords can drive real results. That same data-driven approach is now used at Steel Frame Socials to help builders, joiners, electricians, and other trades boost enquiries and build trust online.

Today, my focus is on giving UK tradesmen clear, measurable marketing strategies that keep your business in front of local customers and ahead of competitors. My goal is simple: to help you create a strong online presence that brings in steady, high-quality leads.